TikTok is introducing a new feature that enables them to cut down on the quantity of artificial intelligence-produced content appearing in their timelines. This move comes as the service announced that it presently contains over 1 thousand million AI videos.
Trial and Implementation
The new functionality is being tested over the next few weeks before a widespread launch. This development aligns with a rise in content created by AI, driven by new AI video creators.
AI Content on Other Platforms
It has been noted that nearly 10% of the fastest-growing video streams on a popular video site exclusively feature content made by AI. A significant portion of this content is considered mass-produced AI material, a phrase for substandard, bulk-generated content that is typically absurd or bizarre.
“We know from our community that a lot of users enjoy content made with AI tools, ranging from AI artwork to informative clips, and we aim to provide users the ability to see more or less of that, depending on their own preferences,” commented a company executive.
Scale of AI Content
The service disclosed that there are presently 1.3 billion videos on its network tagged as AI-generated. Overall, in excess of 100 million pieces of content are submitted to the app every day, making clips made by AI a minor part of its total content library.
User Control Features
Users will be capable of limit or boost the level of AI-generated videos they watch by opening the “manage topic” feature in the platform and choosing AI-made media. Further subjects that currently be adjusted under the setting include politics, clothing, aesthetics, and dance.
Content Labeling and Policies
The platform’s rules require content makers to identify convincing AI-generated content, and it forbids harmful fake videos of celebrities or critical incidents. Any authentic-looking AI video that is without a tag can be taken down under its terms of service.
In addition, the platform will now add an artificially created label to content created with its built-in AI features, or identified by an industry-wide initiative for recognizing artificial media. This measure is intended to help prevent users from trying to circumvent the disclosure requirement.
Responsible AI Funding
The company is furthermore introducing a two million dollar educational fund for professionals and organizations to develop learning resources about using AI responsibly. This initiative will benefit non-profit groups specializing in teaching programming and robotics.
Content Safety Approach
The video-sharing app has supported its safety measures, amid controversy over proposals to lay off hundreds of content moderators in Britain. The company is expected to cut 439 jobs in its user protection team in its British office, with labor groups and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A senior executive clarified that staff-based oversight would still have a role, but AI can protect employees by removing the most harmful content prior to it has to be seen by humans. The platform stated a significant reduction in explicit and harmful content seen by content reviewers over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to integrate people and machines to keep the platform safe,” she said. “We’ll have humans as part of that process, but we further consider it’s very important to minimize viewing of unsafe media as swiftly, which is the area in which a lot of the machine support is proving valuable work at speed.”
