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The Corporate Battle For the Cable News Network Reveals How Broken US Journalism Truly Is.

On Thursday evening, while unconfirmed reports spread concerning an incident at Brown University, CNN’s Kaitlan Collins used social media, highlighting the uncertainty and pointing viewers to her network’s 9pm newscast.

Although CNN is certainly not a impeccable news source, her statement rang true to many. It remains one of the broadcasters where one can locate reality-based and generally dependable reporting – especially during crises such as the one developing near a New Hampshire storage facility.

A Precarious Situation Amid a High-Stakes Struggle

But the news network, now 45 years old, finds itself in a uncertain situation as two huge media corporations battle over ownership of its parent company, Warner Bros Discovery.

Whatever the outcome, the fate of CNN has turned into a high-risk game of corporate ownership, not as a question of what helps the news-consuming public.

“Here is one more case of the fundamental flaws with roots in decades of regulatory actions,” said Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Pennsylvania University.

The debate about who will own Warner Bros Discovery – could it be Netflix or Paramount Skydance? – fails to grasp a larger point.

“It is often framed as a financial tale with influential figures as the main characters, but there is very little discussion of the societal benefit,” Pickard said.

The Additional Element: The Former President

The CNN scenario is made more complex by Donald Trump’s opinions about a network he has frequently denounced as perhaps his chief “fake news” antagonist.

Think back to the shouts of “CNN sucks!” at his rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his clashes with Collins in official meetings.

Trump now says that the network requires new ownership. This can be interpreted as ownership that will protect him from journalistic oversight. That is one reason why he seems to support Paramount Skydance, which has made a hostile bid.

Trump has reason to prefer that company more. For one thing, it is run by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently appointed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.

A Future of More Instability

Significantly, if Netflix prevails, CNN and other cable outlets would first be separated into a independent unit. Such a move could be a relief to many at the network, but it’s hardly a guarantee of stability. That arrangement could position CNN for another sale. There is no finish line.

According to Timothy Wu, much of this is against the law, anyway. The well-known analyst of big tech’s dominance wrote recently that anti-trust laws should prohibit both deals.

“Each proposed deal would be bad for the country, and both should be contested by anti-trust authorities,” Wu stated.

The Fundamental Challenge and a Way Ahead

Regardless of the resolution with this particular battle, the larger issue endures.

“What we have now is a profoundly structure that undermines democracy, but we ought not succumb to a sense of powerlessness,” Pickard emphasized. Government actions – originating in the 1930s and 1940s – helped to create this profit-obsessed monster, and new policy decisions can address it.

Is this likely in an era where the head of the FCC refuses to acknowledge that the agency is independent? Reform is highly improbable now, but that is not to say it will not happen in the future.

Initiatives that strengthen independent news organizations, reinforce local journalism, fund public media, and prevent the accumulation of media power in very few hands are achievable – they are vital for a healthy democracy.

When it comes to media ownership, bigger isn’t better. And news organizations such as CNN shouldn’t be pieces in the latest acquisition battle.

By

Stephen Raymond

Content strategist and local SEO specialist with a passion for helping small businesses thrive online.

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